This mom style blogger puts in the work to inspire her daughters and other women.
Directed & Edited by: Tamara Boxx for LUXYMOM®
Like a breath of fresh air, or a bright wildflower in a field of prairie grass, Naples mom style blogger Danielle Bishop stands out from the Instagram crowd with her unfiltered images and content that comes from a truer, deeper place. Her sunny personality shines through her piercing blue eyes and emanates through the digital brand she’s creating.
She’s Lost in Fashion, and her content will captivate you to get lost in her feed. She’ll take you down a rabbit hole of looks for your dream lifestyle, while sharing her support of all the women around her trying to find their own success and happiness.
Danielle inspires others that sometimes, hey, what you see on Instagram is actually reality. She does hard things. She bares her soul. She uplifts those around her. And she puts her authentic self out there, showing up for her audience daily.
Most importantly – as all moms wish to do – she’s showing up authentically for her young daughters, knowing that one day in the not too distant future, they’ll need to understand what it means to be true to yourself, and that through hard work, they can do anything in life that they wish.
But how did she get started in this business of influencing? Like many who dive into blogging, Danielle would first be inspired by the feeds of other bloggers, and then come to the realization that she could also inspire others through her unique point of view.
It was during a date night with her husband, when she was showing him the photos of other bloggers she admired, that he suggested she should go into it herself.
“We were sitting at the bar at Capital Grille, and he said I should do that,” she said. “He’s always so great at pushing me outside of my comfort zone… We met with a marketing company two weeks later to begin starting the blog.”
As they say, the rest is history, and Danielle is well on her way to developing her brand and digital influence, standing out by just being herself and helping others to do the same.
“I post what I post,” she said. “I don’t use any filters. Hopefully people can relate to me. I love to support local businesses and love supporting other women business owners. I always make sure to tag people in every post – the designer, where the outfit is from, etc.”
If you like it, wear it. Real style is never right or wrong – it’s just a matter of being yourself.
Danielle Bishop, Lost in Fashion
In keeping with that, her style mantra is exactly what you’d imagine: “If you like it, wear it. Real style is never right or wrong – it’s just a matter of being yourself,” Danielle told us.
While so much press is given to the negativity of Instagram and influencing, Danielle uses the power of the digital world to her advantage. “I love the relationships I have been able to build. I have been able to establish connections I never would have been able to make,” she said.
The thought of putting oneself out there and baring yourself to the world can be daunting, but Danielle also has another mantra that has gotten her through life, and which she hopes to share with her daughters and other women: I can do hard things.
“You can do anything you set your mind to,” Danielle said. “I can do hard things has become my mantra. Jess Sims, a Peloton instructor, always says this during workouts, and it just stuck with me. I say this to myself every morning.”
A little mental fitness to add to her physical fitness routine, and we think it’s great advice. Danielle understands that through taking risks, persevering through the hard times, and putting in the work, she can show her daughters that being themselves will help them go places.
Over the last year, we can all agree life in general become a little harder. Danielle is a three-time Chair of The Angel Ball – a fundraising event that benefits the financial aid program for her children’s school, The Community School of Naples. And through this trying time, she’s found that it’s ever more important to dig your heels in to help those who need it.
“We canceled last year’s Angel Ball due to COVID-19. My husband and I are passionate about the school and believe any child that can excel academically should be able to attend, regardless of their economic background,” Danielle said.
“This year, we had just 59 days to plan and put on Angel Ball. We moved it to a more casual event outdoors, and what I learned most is that when you are committed to a cause, you find a way to get things done!”
If you’re reading this, wondering if you should expand your horizons and take on something new, Danielle’s thoughts are this: “Find a cause, a charity, something you are really passionate about, something that you can connect and get involved with. Donating money is great, but donating your time and energy is just as important.”
Being true to yourself will get you through the hard times and see you through to success and a life of happiness. “You will never influence the world by trying to be like it. Trust your gut and don’t sweat the small stuff.”
You can find Danielle at lostinfashion.com and on Instagram @lostinfashionllc.