Less is more when it comes to your makeup routine.
Skinimalism: the hottest thing to happen in the beauty community since the Anastasia Beverly Hills Renaissance palette. I don’t know about you, but I have spent a small fortune on skincare serums, oils, cleansers, and so much more over the years, trying to find that routine that will bring me results.
Yes, I am even guilty of infomercial shopping. However, I am proud to say that I am one of the first clients of Pro-Active with my 2am purchase. But ladies, it is time to rejoice as the expensive beauty product craze is at an end, and Skinimalism is all about less is more. Thank God.

During COVID, I think we all went a little au natural, and we allowed our skin to breathe while we put down the makeup brushes for months. We discovered during this lull in the beauty community, a rhythm that we kind of loved in this new natural look.
So we went from full contouring and face powder to focusing on healthy and glowing skin.
You see, Skinimalism is all about enhancing your natural features with little touches, allowing your skin to be the focal point – not your amazing cut crease abilities.
This all starts with skincare that has been drastically scaled back for the minimalist trend. A great cleanser and moisturizer combined with dynamite facial oil is all you need. Then, of course, slather on the creams and bring on the collagen eye patches if you want; there is no such thing as too much pampering.
What we mean by Skinimalism makeup is that you bring out one feature – like your eyes – with a great mascara like the Too Faced Better Than Sex Waterproof Mascara with a tinted, glowy moisturizer with sunscreen and a little cream blush.
Super easy and super fresh, this look allows your skin to shine and you to look radiant. So let’s switch it up. Wear a great illuminating lightweight foundation or tinted moisturizer with sunscreen with some mascara and a bright lip for a pop of fun and a little something extra.
There are also some welcome benefits to a Skinimalism beauty look.
Did you know that a single plastic container can take hundreds of years to decompose? Buying less makeup helps the environment in a subtle but effective way.
This trend also allows you to save time and money. I remember watching this Youtube tutorial because I couldn’t get my makeup to stop creasing, and she said to use way less product than what you were currently using. I tried it, and it looked so much better, and I didn’t have that awful heavy feeling on my face. My makeup routine is done in about fifteen minutes, with the longest part being the brows because trying to make them twins is a serious endeavor.
Since I stopped wearing so much makeup and hyper-focused on a few quality products, my skin is clearer and healthier than before. I also switch up my serums every month, so my skin never acclimates to a product, rendering it ineffective.
Remember, Skinimalism makeup is different for everyone, and you can wear as much or as little makeup as you want. The big takeaway here is that women embrace their gorgeous, fabulous selves, and the need to camouflage behind a heavy base of makeup is gone. Isn’t it wonderful that we realize how lovely we are naturally? Of course, it is fun to glam it up, and I adore red lipstick, but it is important to feel beautiful in the skin you’re in.